Private Policy

Privacy Policy of Japan National Tourism Organisation (‘JNTO’)

We strive to handle personal information in a manner which is consistent with the local privacy laws that apply in the various international jurisdictions in which JNTO operates.

Collection of personal information

The types of personal information that we collect will depend on the nature of your dealings with us. For example, we may collect personal information directly from you when you:

・ Subscribe to any of our publications or register to receive brochures;
・ Apply to attend or exhibit at a JNTO event, or enter a promotion or competition;
・ Have business dealings with us (whether as an employee of one of our external service providers, or if you work for any agencies or companies we deal with, or in the context of a transaction, or if you volunteer personal information to us).
We need to collect personal information so that we can provide you with the publications or services you have requested. The particular purpose for which we collect personal information will either be explained when we collect that information, or will be obvious from the context in which it is collected.

Access to personal information

You have the right to request access to any information held by JNTO, which relates to you. You also have the right to request the correction of any information which relates to you and is inaccurate. Any request for access or corrections should be advised to us in writing.

Online Privacy Issues

If you use our websites, you are understood to have consented to the terms and conditions set out on our websites. This includes consenting to the terms of this privacy policy.

In general, you can visit our websites without telling us who you are or revealing any personal information about yourself. However there are times when we may need to collect personal information from you.

For instance, if you register to receive our brochures, publications, attend an event, or participate in a competition, we may be required to collect some personal information from you.

In general on our website, IP addresses are logged to track a user’s session while the user remains anonymous. We may analyze this data for certain trends and statistics, such as which parts of our site users are visiting and how long they spend there. When we receive information about your session or about you, we may also use it for research or to improve our site and the services we offer you.


Cookie Policy

1. Introduction

We are committed to transparency and the protection of privacy at Japan National Tourism Organization (« Company », « we » « us »). This document discloses our information gathering and dissemination practices at https://visitjapan2019.com operated by us.

If you wish to change your consent settings please click here.

1.1 Cookies

« Cookie » is a small capacity text file that is saved in your browser or device via websites, applications, online media, and advertisements. There are various kinds of cookies. The cookie provided by the entity that operates the domain you are accessing is called « first party cookie ». As a result, the cookie provided by us while you are visiting https://visitjapan2019.com (« our website ») is the first party cookie. The cookie provided by the company that does not operate the domain you are accessing is called « third party cookie ». So, while you are visiting our website, we can allow third parties (For details, see 3.2 below.) to set cookies on your browser, which is a third party cookie. Each cookie lasts for a different period of time. « Session cookie » will last only while your browser is open. When you close the browser, this cookie will be deleted automatically. « Persistent cookie » is another cookie, which means it will survive even after closing the browser. For example, this cookie will recognize your device when you browse the Internet by opening the browser again.

1.2 Similar identification technologies

We call this document a cookie policy, but this document is intended for cookies and other identification technologies that we can use or allow us to use on our service on our company. When this document mentions cookies it should be understood to include such similar technologies.

2. How do we use cookies?

2.1 The types of cookies

We use following types of cookies:

2.2 The purposes of cookies and other information

The table below explains the cookies we use and why.


Cookie type





Duration (Session/persistent)

Advertising cookies

Fr, wd, xs, sb, pl, dpr, datr, c_user


By using these advertising cookies, Facebook will show our targeted advertisement to Facebook users who visited our website.

(1) Data Policy


(2) About Facebook Ads


*See « How Ads Work on Facebook » > « How does Facebook decide which ads to show me and how can I control which ads I see? »

2 years

Performance cookies

ga, gat, gid


These cookies are used by Google, which monitors traffic levels, search queries and visits to our websites. Google Analytics stores internet protocol (« IP ») addresses on its servers in the US. An IP address is a unique number assigned to each device (such as your computer) that allows it to communicate with other devices on a computer network (such as modems, printers or other computers).

Google allows us to view the report with regards to users who visited our report on anonymous basis. The elements on the report include the following:

(a) how many people visited our website

(b) how users visited our website (e.g. by clicking specific advertisement);and the devices (e.g. PC or smartphone) used by users to visit our website.

We also implement Google Analytics Advertising Features, and we can create segments for targeting advertisement on Google Analytics and check the report regarding the nature of users (e.g. gender, generations, or interests) who viewed our advertisement based on the data on Google Adwards.

(1) « How Google uses data when you use our partners’ sites or apps »


(2) Google Analytics Opt-out Browser Add-on https://tools.google.com/dlpage/gaoptout?hl=en

(3) For Google Analytics Advertising Features, please refer to the following link.


ga 540 days

gat 1 minute

gid 24 hours

Advertising cookies

_zlcmid, _mkto_trk, _td, _td_global

Treasure Data

These advertising cookies record information about your website activity such as pages you visit so that we can provide you with targeted advertisement on external websites and analyze the effects of such advertisements.

(ex) If you visit the pages regarding hot springs on our website, our advertisements related to hot springs are shown on external websites, and we will have report regarding effects of such advertisements.

If users use Skyscanner service on our website, these cookies are also used to collect the information what kind of flight users searched on Skyscanner.

For Skyscanner, please refer to the following link.





3. Your choices

3.1 Strictly necessary cookies

We use strictly necessary cookies listed in Section 2 in order to be able to provide you our services that you have requested from us. Please note that without these cookies the functionalities of our webpage that you have requested would not work properly.

If we have collected information via our strictly necessary cookies from your device which may identify you (« personal data ») we will process such information on the basis of our legitimate interest to provide the requested services.

We use cookies listed in Section 2 only if you have given your consent to do so on our homepage. On your first visit to this website you will have seen a pop-up regarding cookies. Please read this cookie policy carefully for more details about the way we use cookies. Although this pop-up will not usually appear on subsequent visits you may withdraw your cookie consent at any time by following the instructions in this cookies policy.

Please note that if we have collected information via our cookies from your device which may identify you (« personal data ») we will process such information on the basis of your consent to maintain and monitor the performance of our website, to constantly improve the site and the services it offers to our users and to optimize our advertising. This does not affect your choices described above.

3.2 How to withdraw your consent

You can at any time delete the cookies that have been set and change your browser settings and/or block all or some of any other cookies that are set on your device in the future through your browser settings. Please see the following links provide instructions for managing cookie settings of commonly used browsers:

In addition, you can visit www.aboutcookies.org, which contains comprehensive information on how to do this on a wide variety of browsers.

Moreover, you can use another online service enabling you to manage the advertising cookies set in your devices: http://www.youronlinechoices.com.

4. Your rights

You may have the following rights:

However, please note that your re-identification in relation to cookies is not always possible for us. In such case, we will require you to provide additional information to enable your identification in order to fulfil your request to exercise your above rights.

5. Contact details

For any questions or requests relating to this Cookie Policy, you can contact us by email at webmaster@jnto.go.jp.

Online Security

We strive to ensure the security, integrity and privacy of personal information submitted to our sites, and periodically updates its security measures in light of current technologies.

You need to be aware of inherent risks associated with the transmission of information via the Internet. We cannot guarantee or warrant the security of any personal information you submit to our sites. If you have concerns in this regard, we have other ways of obtaining and providing information. Normal mail, telephone and fax facilities are available.

Our website may also be linked to websites operated by third parties. These links are meant for your convenience only. Links to third party sites do not constitute sponsorship or endorsement or approval of these sites. Visitors to those sites should refer to their separate privacy policies and practices.

Additional Information

If you have any questions about this privacy policy, or if you wish to make a complaint about how we have handled your personal information, please contact us using the contact details below:

・ By Email: webmaster@jnto.go.jp
We periodically review our privacy policy, and reserve the right, at its discretion, to modify or remove portions of this policy at any time.